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A Strategic Website Rebuild Proposal for Perenich Law Injury Attorneys
Prepared by YourWebTeam.io | February 2026
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A Strategic Website Rebuild Proposal for Perenich Law Injury Attorneys
Prepared by YourWebTeam.io | February 2026
That single fact is costing Perenich Law more than most people realize.
Right now, if you need to change a phone number, update an attorney’s bio, fix a typo on a practice area page, or publish a time-sensitive blog post, you’re stuck waiting on someone else to do it. That means delays, back-and-forth emails, and a website that never quite reflects the current state of your firm.
But the editing problem is just a symptom. The real issue is that perenichlaw.com has grown organically over years without a cohesive technical or content strategy behind it. Pages were added, blog posts were published, practice areas were expanded. But nobody stepped back to ask whether the foundation could support the weight.
What you’re left with is a site that’s large, complex, and underperforming relative to its potential. And in a competitive legal market like Clearwater and St. Petersburg, “underperforming” doesn’t mean “it could be better.” It means you’re actively losing ground.
We ran a full crawl of perenichlaw.com. Here’s what we found.
“You can’t update your own site.”
That single fact is costing Perenich Law more than most people realize.
Nearly a quarter of your site is invisible to Google. These aren’t just irrelevant pages. They take up crawl budget, contribute nothing to your rankings, and confuse search engines about what content actually matters on your site. Every time Google’s crawler spends time on a non-indexable page, that’s time it’s not spending on the practice area pages and case-winning content that should be driving your leads.
Every 404 error is a potential client who clicked a result, got a blank page, and called the next firm. But the damage goes beyond that single visitor. Broken links erode your site’s trust signals with Google, weakening the authority of every page that links to or from those dead ends. In personal injury law, where a single case can be worth tens of thousands of dollars, even one broken page is one too many.
These are chain-link paths that slow down your site and dilute the authority you’ve built over years of practice and content investment. When a visitor or search bot follows a redirect chain, each hop adds latency and loses a small percentage of link equity. Multiply that across 262 redirect chains, and you’re hemorrhaging the SEO authority that should be powering your most important pages.
You have 611 blog posts. That’s an incredible content library. Most law firms would kill for that kind of depth. But if those posts aren’t organized well, interlinked correctly, and kept current, they can actually work against you. Thin posts compete with your practice area pages. Outdated posts signal neglect to Google. And without a clear internal linking strategy, all that content equity is scattered instead of concentrated where it matters most.
That’s the average value of a single personal injury case.
If even one potential client per month bounces from a broken page, gets confused by outdated content, or finds a competitor who simply looks more credible online, that’s $5,000 to $50,000+ in lost revenue. Not as a one-time loss, but every single month.
Put another way: even a modest improvement to your website’s performance (fixing the broken pages, cleaning up the redirects, making your practice area pages actually competitive in search) could bring in one additional case per month. That alone pays for this entire project many times over.
Your competitors in the Clearwater and St. Petersburg markets aren’t standing still. They’re investing in their websites, building content strategies, and improving their search visibility every quarter. Every month you wait, the gap grows wider.
Six months from now, the gap gets wider. Twelve months from now, closing that gap costs twice as much. This isn’t a scare tactic. It’s compound interest working against you instead of for you.
This isn’t speculation. It’s how search engine competition works in legal markets.
This isn’t a redesign. It’s a ground-up rethinking of how perenichlaw.com works: as a marketing asset, a lead generation tool, and a platform your team can actually control.
We analyze all 1,294 indexable pages and categorize every single one: keep as-is, rewrite, consolidate with similar pages, or retire. We map your 215+ practice area pages against actual search demand in your local market. We identify which of the 611 blog posts are pulling their weight and which are dead weight. The deliverable is a complete content roadmap that tells you exactly what to do with every page on your site.
We rebuild your site on Elementor Pro so your staff can edit their own pages. This is not a template drop. Every page is custom-designed with conversion in mind: practice area pages with intake forms, clear calls to action, and trust signals. We implement schema markup, correct heading hierarchy, internal linking architecture, and page speed optimization. The result is a site that’s fast, findable, and fully under your control.
Every URL gets a proper redirect map. Every page is accounted for. All 404s are resolved, redirect chains are cleaned, and every indexable page is verified in Google Search Console. We handle the full migration so nothing falls through the cracks, followed by 30-day post-launch monitoring to catch anything that needs adjustment. You go live with confidence, not anxiety.
That’s the value of a single personal injury case in the Clearwater market.
One extra case per month from a properly built website pays for this entire project 10× over. The real math isn’t about the cost of the website. It’s about the cost of the cases you’re not getting.
Every broken page, every slow load, every competitor outranking you on a key search term is a case walking out the door. And unlike paid ads, which stop working the moment you stop paying, a well-built website is an asset. It works for you 24/7. It doesn’t charge you per click.
Think of it this way: you’re not spending $12,500 on a website. You’re investing $12,500 to stop leaving $5,000–$50,000+ on the table every month. The question isn’t whether you can afford to do this. It’s whether you can afford not to.
Deep-dive analysis of all 1,294 indexable pages. Keyword mapping against local search demand. Competitive review of top-ranking firms in Clearwater and St. Petersburg. Deliverable: comprehensive audit report and content roadmap with page-by-page recommendations.
Custom Elementor Pro rebuild with conversion-focused practice area layouts, mobile optimization, intake form integration, trust signals, schema markup, correct heading hierarchy, internal linking architecture, and page speed optimization. Not a template drop. Every page designed for your firm.
Every URL gets a proper redirect map. Every page accounted for. All 404s resolved, redirect chains cleaned, cross-browser testing completed, speed optimization verified, and pre-launch checklist executed. Nothing falls through the cracks.
Go live with confidence. Staff training on Elementor editing, daily rank tracking, crawl error resolution, Search Console verification, and 30-day post-launch performance monitoring. We don’t hand you the keys and disappear. We make sure everything is working.
We can make these guarantees because we’ve done this before. We know what works, we know what breaks, and we build safeguards into every step of the process. These aren’t marketing promises. They’re contractual commitments.
If your staff can’t make basic page edits, text changes, and blog post updates on their own after our training session, we’ll provide unlimited additional training at no charge until they can. No time limit, no fine print. Your team will own their website.
If any of your currently-indexed pages lose their Google positions as a direct result of the rebuild (not from algorithm changes or competitor activity), we’ll work for free until those positions are restored. We handle migrations carefully because we understand that your existing rankings represent years of investment. We don’t gamble with that.
This proposal is valid for 30 days from the date above.
Prepared by YourWebTeam.io